Go Big.
Stay True.


We discover, fund and help scale emerging cult consumer brands.

Cult Brand


Cult Brand (N.): A cult brand changes the world by providing a product that otherwise would not exist; and if it didn’t exist the world would be worse off in a meaningful way. It’s a product consumers can’t live without.

A cult brand derives its loyal following not just by virtue of the product being provided, but also by the way in which the brand engages with its consumer. A cult brand hyper-connects with its followers and has a fiercely committed and loyal customer base. It’s a brand that sells a lifestyle, not just a product. 

Our Investment Focus

Cult Brand Following

We seek consumer

brands that have fanatical
Brands that give their consumers
a sense 
of identity and


Growth Stage

We partner with ambitious brands that have annual revenues of at least
$2 million and are seeking capital investment of
up to $10 

CPG Categories
We primarily focus on brands
in these key categories:
 Food + Beverage

Beauty + Personal Care

Fashion + Leisure
Household + Pet 



We help catapult emerging cult favorites to mainstream success with truth and authenticity.

We are hyper-selective and only invest in the rare and remarkable few.

Our quality over quantity approach allows us to be the hands-on, focused, engaged and proactive growth partner needed to succeed in today's marketplace.

We are creating a new kind of investor relationship for emerging cult brands and their founders.

CULT Capital offers a modern, deep and purposeful collaboration that goes well beyond the boardroom. Our proven process breaks down the stereotypes and invisible wall that often exists between investors and brand founder. 

Here’s what makes us different.

We help emerging cult brands go big and stay true, like no other.

We have the experience and heart that’s needed to authentically scale brands. We believe in our brand founders and genuinely respect and champion their mission, vision and values.


Brands we’re
proudly invested in.

We invest in the rare & remarkable.
Quality over quantity.

This cult favorite is making beauty clean (AF).
Annie is bringing the sexiness and artistry of color cosmetics to clean beauty.

Annie Lawless

Founder & CEO of LAWLESS Beauty

A cult brand reimagining medical apparel.
This brand lets medical professionals look and feel great while they do good.

Shaan Sethi

Founder & CEO of Jaanuu

Taking a cult vegan cheese brand mainstream.
We're delighted Miyoko selected us to help her take her brand and mission to the next level.

Miyoko Schinner

Founder & CEO of Miyoko's

A cult skin care brand 
that's redefining SPF.

This passionate brand is out to save lives by changing the way we think about sunscreen.

Holly Thaggard

Founder & CEO of Supergoop!

This cult brand puts
family first. Naturally.

It was so rewarding to help this passionate B-Corp innovate and flourish.

Kate Solomon

Founder & CEO of Babo Botanicals

Exited to Mustela in October 2018

Say hello to 
CULT Capital.


The pillars of our working relationship
While we are getting in-sync with your vision and working to understand the brand, we are also building a great partnership. Every great partnership is built on having shared objectives, mutual respect and trust. Our relationship with you, like a house, is built from the foundation upward with alignment as the ultimate goal.





Our full service growth network
CULT Capital 360 has been curated to provide our fast growing brand partners with the 360º proven support they need to soar.


Get in Touch.

Our Address:
200 Park Avenue South, Suite 1218,
New York, NY 10003

CULT Capital © 2020. All Rights Reserved.