Cult Brand (N.): A cult brand changes the world by providing a product that otherwise would not exist; and if it didn’t exist the world would be worse off in a meaningful way. It’s a product consumers can’t live without.
A cult brand derives its loyal following not just by virtue of the product being provided, but also by the way in which the brand engages with its consumer. A cult brand hyper-connects with its followers and has a fiercely committed and loyal customer base. It’s a brand that sells a lifestyle, not just a product.
Our Investment Focus
Cult Brand Following
We seek consumer
brands that have fanatical
followers. Brands that give their consumers
a sense of identity and
We partner with ambitious brands that have annual revenues of at least
$2 million and are seeking capital investment of
up to $10 million.
We primarily focus on brands
in these key categories:
Food + Beverage
Beauty + Personal Care
Fashion + Leisure
Household + Pet
We help catapult emerging cult favorites to mainstream success with truth and authenticity.
We are hyper-selective and only invest in the rare and remarkable few.
Our quality over quantity approach allows us to be the hands-on, focused, engaged and proactive growth partner needed to succeed in today's marketplace.
We are creating a new kind of investor relationship for emerging cult brands and their founders.
CULT Capital offers a modern, deep and purposeful collaboration that goes well beyond the boardroom. Our proven process breaks down the stereotypes and invisible wall that often exists between investors and brand founder.
Here’s what makes us different.
We help emerging cult brands go big and stay true, like no other.
We have the experience and heart that’s needed to authentically scale brands. We believe in our brand founders and genuinely respect and champion their mission, vision and values.