Cult Brand
Investors.
Cult Brand (N.): A cult brand changes the world by providing a product that otherwise would not exist; and if it didn’t exist the world would be worse off in a meaningful way. It’s a product consumers can’t live without.
A cult brand derives its loyal following not just by virtue of the product being provided, but also by the way in which the brand engages with its consumer. A cult brand hyper-connects with its followers and has a fiercely committed and loyal customer base. It’s a brand that sells a lifestyle, not just a product.
Our Investment Focus
Cult Brand Following
We seek consumer
brands that have fanatical
followers. Brands that give their consumers
a sense of identity and
belonging.
Growth Stage
We partner with ambitious brands that have annual revenues of at least
$2 million and are seeking capital investment of
up to $10 million.
​
CPG Categories
We primarily focus on brands
in these key categories:
Food + Beverage
Beauty + Personal Care
Fashion + Leisure
Household + Pet
​
We are hyper-selective and only invest in the rare and remarkable few.
Our quality over quantity approach allows us to be the hands-on, focused, engaged and proactive growth partner needed to succeed in today's marketplace.
We are creating a new kind of investor relationship for emerging cult brands and their founders.
CULT Capital offers a modern, deep and purposeful collaboration that goes well beyond the boardroom. Our proven process breaks down the stereotypes and invisible wall that often exists between investors and brand founder.
Here’s what makes us different.
We help emerging cult brands go big and stay true, like no other.
We have the experience and heart that’s needed to authentically scale brands. We believe in our brand founders and genuinely respect and champion their mission, vision and values.
This cult favorite is making beauty clean (AF).
Annie is bringing the sexiness and artistry of color cosmetics to clean beauty.
Annie Lawless
Founder & CEO of LAWLESS Beauty
A cult brand reimagining medical apparel.
This brand lets medical professionals look and feel great while they do good.
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Shaan Sethi
Founder & CEO of Jaanuu
Taking a cult vegan cheese brand mainstream.
We're delighted Miyoko selected us to help her take her brand and mission to the next level.
Miyoko Schinner
Founder & CEO of Miyoko's
A cult skin care brand
that's redefining SPF.
This passionate brand is out to save lives by changing the way we think about sunscreen.
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Holly Thaggard
Founder & CEO of Supergoop!
This cult brand puts
family first. Naturally.
It was so rewarding to help this passionate B-Corp innovate and flourish.
Kate Solomon
Founder & CEO of Babo Botanicals
Exited to Mustela in October 2018
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The pillars of our working relationship
While we are getting in-sync with your vision and working to understand the brand, we are also building a great partnership. Every great partnership is built on having shared objectives, mutual respect and trust. Our relationship with you, like a house, is built from the foundation upward with alignment as the ultimate goal.
